New Features in Marketing Cloud March 2020 Release
As always, with the new release there are exciting features coming to all the studios in Marketing Cloud. Some of them are just little tweaks to make the administration work easier, but there are also some bigger changes that will certainly give marketers more tools to better engage with customers and boost the effectiveness of email and mobile marketing.
Without further ado, let’s dig in to see what kind of new features we are getting this time.
Easy Access to Brandbuilder
This often overlooked tool is now available under Setup. It enables admins to quickly and effortlessly create new brands without contacting support. With Brandbuilder you can customize your Marketing Cloud app.
This is an important piece of information for Marketing Cloud administrators. Salesforce support is enforcing domain verification. Make sure to go to Reply Email Management to check If you have addresses there that haven’t been verified. If you have the Sender Authentication Package enabled, all you need to do is click on “Verify” and the system will automatically do the job for you. If you don’t do this, you won’t be able to use those addresses after April 27 when the enforcement is turned on.
Distributed Marketing: Quick Send for SMS
The latest release introduces a great new feature for those who engage with customers through TXT messages. The new option in the Distributed Marketing package allows your users to select and send SMS messages created by corporate marketing teams in Marketing Cloud (that may include AMPScript to personalize them), or create your own custom messages inside Sales, Service, Financial Services or Community Cloud.
Note: Bulk send for SMS messages is not available.
Distributed Marketing: Quick Send from Opportunity Record.
There’s also an addition to the overall functionality of the Quick Send. From now on, users can send outbound messages from the opportunity record to contact roles associated with the opportunity. The Quick Send component can be placed whenever you want on the page. A log in that record’s chatter will help you keep track of who sent the messages and maintain context.
Einstein Products Relocation in Analytics Builder
From now on, Einstein features are easily accessible from the main navigation panel at the top. The new unified navigation displays all Einstein products consolidated under a single nav menu with in-depth product descriptions visible after clicking on the tab.
Build Interactive Email Forms with the New Content Builder Block
Allow customers to complete forms without leaving the inbox by adding interactive forms that directly render in their emails. This functionality can boost engagement and reduce friction.
By pushing those kinds of email through the journey builder you can use the forms to automatically create cases, leads etc.
To start with the process of building interactive email forms you will need to create an Interactive Email Page - a new option to choose from in the CloudPages.
There’s a full flow built in just in case there’s an error on the customer's side.
Also, if you are creating a form to get more information on your customers and want to bring it back to your system, you have the ability to use hidden fields to store a value such as the customer’s ID - a very useful addition.
This feature comes with a utilization cost. For more information, you should reach out to Salesforce support.
New Journey Template: Behavioral Targeting with Audience Studio
A new template that allows you to target a chosen segment of your customers (e.g. people who viewed a specific part of your website) and directly engage with them through relevant messages.
Other new features coming to Marketing Cloud include:
- Datorama: Einstein Marketing Insight Enhancements and Data Visualizer.
- Mobile Studio: In-app Image Fill, ReportingID for Push and In-App, SMS Delivery Receipts in MobileConnect
You can find more details about them in the Release Notes.